Circular economy in the Postal System
What if the USPS defined it’s future value by stepping into sustainability innovation? This design team identifies customer touchpoints and infrastructure that are both sources of insight and opportunities for high impact change.
United States
March - April '23
What external trends might impact this opportunity space?
What of the existing postal system should remain unaltered?
What public and/or private sector partners could produce new value?
What might be repurposed?
Maitri P.
Runak C.
Stephanie K.
Vy P.
Rather than focusing on steps the client might take to achieve the goal, the designers make a "what if" statement to take their audience directly to the point.
This puts the client in a position to become an active stakeholder in the well known problem of waste management.
This scenario, presented through a low fidelity speculative object, drives the audience directly into a vision of a possible future they could bring to life.